PlayStation’s online store was pretty much just a cold transactional hub. And sales reflected that. The solution: Emotionalize PlayStation Store as a magical place that was as mesmerizing as the games themselves. Enter the Merchant, who helped lift digital sales for three straight years.

For 4 years, I was Creative Lead on Audi, responsible for brand advertising, product launches, retail campaigns, global projects, and four Super Bowl appearances. These are a few of my favorites.

The Left/Right Project: Two design collectives. Two coasts. One pair of size-500 Adidas Superstars. Together they made this.

Role: Creative Director/Writer

Autodesk was looking for a bold new brand identity. As Creative Lead, I led a global Brand ID refresh, working alongside Strategy Agency, Register, and designer Bob Dinetz.

When Audi launched the A3, it was not just about celebrating their first entry-level luxury model, it was also their first time targeting a whole new audience – millennials. The “Stay Uncompromised” campaign brought together the uncompromising mindset of a generation and the engineering of the A3. To bring the campaign to life, we profiled celebrities and personalities who never compromise, people like Ricky Gervais, Kristen Schaal, and chef David Chang to name a few. The “Stay Uncompromised” campaign helped the A3 launch become Audi’s most successful ever.

When we presented "Captain Khan" to the Clinton team, they were so moved they immediately invited the Khans onto the stage at the DNC. You know the rest – their heartbreaking story took over the news cycle for weeks.

The global +HP campaign celebrated HP's amazing partnerships, allowing the world to see the company behind the scenes of great companies. I wrote these two installments as well as spent an inordinate amount of time learning about enterprise hardware and software.

On one hand Comcast was the much maligned service provider. On the other it was the medium for all things entertainment. The strategy to position Comcast as an entertainment company was spot on and begat the very self-knowing “It’s Comcastic” campaign, one I was lucky to be a part of.

My partner and I ran the Video Content side of the account which had the output and size of many agencies. This is just a sampling of the work we did in two short years. When I was a kid and wanted to be in advertising, this was what I thought it’d be like. Fun, weird and non-stop. [Creative Director]

The “Sponsors of Tomorrow” campaign portrayed the real-life geniuses behind the brilliant but dull semiconductor. “The Chase”, was named one of TED’s “Ads Worth Sharing”. [Creative Director]

We launched PlayStation’s new streaming service nationwide, taking the big cable companies head-on. The ‘Game the System’ campaign was a direct broadside to Big Cable that used the language and mindset of gamers to incite a revolution against the evil empire, and drive sign-ups to Vue.